“Max was hired by OSET Bikes Ltd. to develop a new user interface for an upcoming range of motor bikes. He was intrinsic in writing the specification and identifying the necessary physical and functional requirements of the system.
His work is well researched and presented and consistently delivered on or ahead of deadlines. Max dealt particularly well with an evolving scope and hosted several very professional design reviews to ensure a successful deliverable.
We were consistently impressed by both Max’s work and his professional demeanour which made it a pleasure to work with him. OSET intend to use Max’s designs across their entire product range going forward, a real testament to the calibre of his work.”
- Dan Hicks Design Engineer.
"OSET bikes are a world leading electric trial bike company and are looking for some redesign the user interface on their new motorbikes.
OSET bikes are completely electric and offer the rider quite different experience to conventional motorbikes. As such the new UI should be familiar to motorbike rider but OSET is keen to make a feature of the additional controls available. "
The project started by building an understanding of the company’s products, aesthetic and brand values. This was done by investigating the company’s website and product range. The needs of the user were investigated by researching relevant Facebook groups, and social media feeds of the trial bike sub-culture.
The following visual aids were used to guide the initial design discussions with the project stakeholders.
Mood boards were a quick way to prove to the company that I understood the values and visual aesthetic of their brand as well as the general design direction of the brief which they had presented to me. These would be referred to throughout the design process to ensure I was on track.
Competitor products were investigated to identify existing solutions that were potentially useful and to gain inspiration for other ideas. These included controllers for motorcycles and electric bicycles, as well as alternative control schemes.
Anna Smith
“My dad bought me a bike for my birthday. It's a bit scary. I don't know how it works but my brother is really really good at it. Dad told me not to touch the controls yet”
Age : 4
Archetype: Beginner
Daniel Smith
“I like to take part in competition trails, The slightest difference in engine power, throttle response or torque can be the difference between winning and losing. Sometimes, just for a laugh, I'll put all the settings up as high as they will go”
Age : 15
Archetype: Competitive Racer
There were gaps in the brief where the company's UX knowledge fell short. These gaps were filled by extensive research into the relevant BSI or ISO product requirements and guidelines.
The documents produced worked through each guideline one at a time explaining how this guideline would affect the final product. Using official standards reinforced the company's trust in me to deliver a market quality solution.
Initial ideas
A wide range of product ideas for the scale, location and interaction of the design. These were presented to the team to ensure that I had interpreted the brief correctly. They were also useful to discover any product preferences that may have been missed out of the initial brief and identify avenues for future development to the companies liking.
Information architecture
To begin, I conducted a frequency of use study on the various settings that could be changed on the bike. I also collected the standard method of adjustment for specific settings.
Using the results of the study I could decide upon a hierarchy of importance to begin building the information architecture. The site map was designed for use with a three button navigation system, (left - right - enter). With the number of settings required, and the limited control available, building this system was very complicated.
The site map gave priority access to the most commonly used settings and hid infrequently used settings behind extra menus to reduce clutter in the system. It also utilised pre-sets of commonly used setting combinations, such as an eco mode, and a full power mode. By tying additional requested features such as a timer and battery power tracker to the pre-sets in which they would most likely be used, I reduced the number of settings to cycle through.
Wireframes
The frequency of use and user flow diagrams were used in conjunction with the font size test results to create a number of wireframe designs. These wireframes were tested in environment using the previously devised test rig, mounted to the bike.
Hi-fidelity prototyping
After deciding upon a final design I fully rendered the system in Adobe XD. This render included all of the option menus, interactions and transition animations to give the client a full understanding of the product.
The initial prototype was pitched to the company stakeholders and team leaders, many of whom are regular users of the bike product. They were happy with the results, produced in exact accordance with the brief. However, now that they had seen their ideal product in use, they had their doubts.
After a discussion and some design exercises to re-explore the brief, together we decided that this level of setting management was unnecessary and not cost-effective. We decided to PIVOT the design.
Manufacture guidelines
I began the redesign by contacting manufacturers of membrane button systems for their product guidelines. I analysed these guidelines to identify boundaries and limitations for my design.
The change in system required a complete redesign and the available settings had to be limited to increase usability with the limited available space. The new system required the minimum following settings.
Button Accessibility: To maximise the functionality of the minimal space available I conducted research into the UX principles of button accessibility. These included angle of access, button sizes and positioning.
New Ideas: Following the same process I conducted for the previous design, I produced a range of new ideas, this time highlighting the 3 most frequently used settings.
Button Redesign: The buttons are surrounded by 4 LED's which indicate the state of the setting. The users can see all the settings of the bike with a quick glance.
Ideas meetings were conducted with design teams to assess feasibility of designs. Major design decisions were pitched and worked through with electronics and manufacture designers to ensure the designs were suitable for the final product. This process was conducted once a month.
The design reviews produced 3 favourite button layouts.
Each design involving the 3 Main settings, 3 peripheral settings and a power bar. White spaces represent LED indicators
Branding application
I applied the company branding in 3 different design styles to produce 24 variations of the design for discussion at the next design review. I took a number of notes based on the client's opinions and combined the best ideas into a final solution.
The system must not be operable by children unless adult‘s permission is given via the release of a two-stage lock system.
To achieve this I designed a PIN-lock system that utilised the already present buttons an led lights for code entry. When the user holds don't the lock button at the base the key settings buttons become PIN keys.
I produced a story board to fully explain the system to the client. I accompanied this storyboard with a flow diagram explaining functionality of product interactions to the programmers of the new system.
After making a few tweaks and creating a functional locking system, the design team were happy with the product. This is the final result.
Scale
The width of the membrane was restricted to a maximum of 65mm, as this is the width available between the bars on the bike.
The length of 110mm was a result of balancing optimal design functional use and compact scale to reduce costs.
Button Shape
A rounded design was chosen for the buttons. They fit comfortably with the flowing edge design of rest of the bike.
The organic shapes have a more expensive, higher quality appearance than basic rectangular options.The consistent rounded shape of the buttons and their contrast to the more rectangular shape of the battery indicators show a clear definition between what is interactive and what is not.
This reduces cognitive load for a more pleasurable experience.
“Group elements with a short cognitive distance, i.e. similar functions and subsystems, and use colour and shape to reinforce the arrangement in groups”
PDIEC TR 61997:2001
Button Sizes
Buttons were designed to be no smaller than 10mm in any dimension
MIT Touch Lab study found that averages for finger pads are between 10–14mm and fingertips are 8–10mm. This makes 10mm x 10mm a good minimum touch target size.
(Dandekar, Raju, Srinivasan, 2003)
Button style & Grouping
The most frequently used buttons are considerably larger that the rest and form a clear group through similar design, positioning and style.
Larger buttons are more comfortable to use and attract the users attention. It will be clear to a user who may not be familiar with the system which buttons are most important. (UXPlanet, 2019)
“Group elements with a short cognitive distance, i.e. similar functions and subsystems, and use colour and shape to reinforce the arrangement in groups”
PD IEC TR 61997:2001
Guidelines for the user interface in multimedia equipment for general purpose use A.2.2.1 Layout
Information Processing & Relative importance
The most important buttons have been placed in the top section and are centralised. Auxiliary setting buttons have been placed along the bottom in descending importance from left to right.
“In cultures where text flow is generally from left to right, highly important parts, and parts with a global significance affecting overall settings, starting from the upper left. Parts for auxiliary settings should be arranged at the lower right.”
BS EN ISO 14915-2:2003
Background Colour
The colour black was used as a background for the design, it is easy on the eye, highlights the appropriate areas and it fits well with the design of the bike.
“Colours with high saturation (and bright white) should be avoided as background colours.”
BS ENISO 9241-12:1999
The black background is also well suited to the screen printing process common in membrane production as it covers the expected bleed.
“Wherever possible hide colour bleeds or joins beneath a border or lineof significantly darker tone, allowing 0.25mm to 0.5mm for bleed.”
Aesthetic Design
This design makes use of the surrounding space and maintains the symmetry of the design. The use of two battery bars either side of the important buttons gives them a larger presence in the design.
The coloured decals keep the battery bars separate from the changeable settings so that they do not detract from the importance of the buttons.Instead they guide they eye towards the main 3 function buttons.
Colour Choice
The design of the system functions with only 5 colours, only one of which has a high vibrancy to avoid distraction.
“When a rapid visual search based on colour discrimination is required, no more than six colours should be used”
BS EN ISO 9241-303:2011
Optimised Contrast for Visibility
The Design utilises varying vibrancy and high contrast to accommodate for use in low light environments or for those with colour blindness.
“For clear visibility, displays should be designed with strong contrast between the background colour and display colour. For the sake of those with colour blindness, and for visibility in poor light, displays that rely only on colour for distinctions are to be avoided.”
PDIEC TR 61997:2001¬¬
Design Scalability
During design scalability was a continual consideration. The design of the keypad was kept simple and symmetrical so that it would scale up or down and maintain the visual and functional design
“Controls should be presented and should function in a consistent manner for all media where they are available.”
BS EN ISO14915-2:2003
Once the design had been finalised it had to be pitched to the stakeholders in the company to authorise the production of the product.
This was done in a half hour presentation showcasing the design, explaining all of the design decisions and the evidence supporting them. The presentation was accompanied by an interactive prototype housed in the motorbike casing, that could be mounted on the bike for the full experience
The pitch was successful and the membrane keypads are going into production at the end of this year.
“Max was hired by OSET Bikes Ltd. to develop a new user interface for an upcoming range of motor bikes. He was intrinsic in writing the specification and identifying the necessary physical and functional requirements of the system.
His work is well researched and presented and consistently delivered on or ahead of deadlines. Max dealt particularly well with an evolving scope and hosted several very professional design reviews to ensure a successful deliverable.
We were consistently impressed by both Max’s work and his professional demeanour which made it a pleasure to work with him. OSET intend to use Max’s designs across their entire product range going forward, a real testament to the calibre of his work.”
- Dan Hicks, Design Engineer, OSET Bikes
A service design approach to foster continual improvement to the client journey
Consolidating existing features into a refined and engaging user flow that encourages repeated use