MK.

Hi, I'm Max.

I make digital products usable, engaging and rewarding

About meDownload my C.V.

My talks.

My talks

My recent public presentations.

Words matter 2023

Here’s how to address them in your UX process.

Goal: To share the value of writing in UX and give you a head start with my years worth of learnings in 15 minutes.

Learn more >

Hosting design reviews 2022

A step-by-step guide to an effective review.

Goal: To give you a step-by-step guide to running effective and valuable design reviews, every time.

Learn more >

Don't just take my word for it.
Here's what my colleagues have to say!

" Max's willingness to get involved and speak out about all the work he's been involved in is really impressive. He's great to listen to and the information he shares is really insightful. He brings a lot of skills to our team and I look forward to hearing about what he gets up to next!"
Nicky Wilmshurst - Lead Product Designer at Madgex
" He was a fantastic member of the team and is definitely one to watch for in the future, as I fully anticipate a quick ascent in the product and UX design industry. "
Tom Bird - Former UX lead at Enlitened
" A solid approach to design, fantastic attitudes to last-minute work requests and well-worked collaboration. All of which resulted in a great piece of work being delivered despite the tight deadline. "
Peter Winchester - Head of Design at Madgex
" We were consistently impressed by both Max’s work and his professional demeanour which made it a pleasure to work with him"
Dan Hicks - Design Engineer and Project Lead at OSET Bikes
" At very short notice and under a lot of time pressure, Max did an amazing job redesigning the UX flows of the Career Path project, giving us options to make them more commercially impactful."
Glenn Jones - Former Director at Madgex
" ... A super colleague to work with and was an absolute joy throughout his time at Enlitened"
Dan Bell - Former Head of Product at Enlitened
" … A friendly and welcoming teammate since I joined, sharing their valuable knowledge and skills with the team. It’s inspiring to see! Thanks Max."
Chantelle Sullivan - Junior Product Designer

Case studies.

Case studies

Have a look at my latest projects.

Role insights 2023

End-to-end project to educate jobseekers using big data.

Using machine learning to translate decades of CV data into actionable information on the latest industry roles

  • User research
  • Jobs to be Done
  • Information architecture
  • End-to-end project
  • Ui design
  • Remote user testing
Coming soon ...

Thrive Wearables CX 2021

A complete analysis and refinement of Thrive's customer service.

A service design approach to foster continual improvement to the client journey

  • Research interviews
  • Workshop Facilitation
  • Journey mapping
  • Service Blueprinting
  • Project retro's
Read the full story >

Enlitened wellbeing 2020

Rebuilding the navigation of a student wellbeing app.

Consolidating existing features into a refined and engaging user flow that encourages repeated use.

  • Reaearch calls
  • Information architecture
  • User flow analysis
  • Interface design
  • Interaction design
  • Usability validation
Read the full story >

OSET Bikes 2019

Designing a new user interface for a range of electric trial bikes.

Single state interface design with unique user and environmental limitations

  • User research
  • ISO guidelines
  • Client management
  • Design reviews
  • Prototyping
  • User testing
Read the full story >

Expertise.

Expertise

Working in wide range of environments, developing a broad knowledge of UX practice.

Research & discovery.

Diving head-first into complex problem spaces and identifying hidden user needs by conducting bespoke research methodologies

Explore the research methods I apply to my work >

Interaction & interface.

Crafting user flows, interactions and interfaces that not only solve pain points but delight the product users

Explore the research methods I apply to my work >

Service design & strategy.

Refining the customer journey, designing the supporting ecosystem and laying the roadmap for product development

Explore the research methods I apply to my work >

Have any questions? 
Get in touch via

maxjkeetley@gmail.com
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